MG Motor India has officially launched its highly anticipated Windsor EV at a competitive starting price of ₹9.99 lakh (ex-showroom). This new electric vehicle (EV) marks MG’s third EV offering in the Indian market, following the success of the ZS EV and Comet EV. What sets the Windsor EV apart is its innovative Battery as a Service (BaaS) program, enabling customers to purchase the vehicle at a reduced price while opting for a battery rental of ₹3.5 lakh. This approach drastically lowers the initial cost, making it an enticing option for EV buyers.
Booking and Launch Timeline
Bookings for the MG Windsor EV will officially open on October 3, 2024, with the first deliveries set to begin on October 12, 2024. This launch also marks MG’s first major release since JSW’s partial acquisition of its Indian operations, bringing renewed excitement to MG’s EV portfolio.
A Unique Crossover Utility Vehicle (CUV)
The Windsor EV positions itself as a crossover utility vehicle (CUV), blending the practicality of an SUV with the elegance of a sedan. Essentially a rebadged version of the Wuling Cloud EV sold in select global markets, the Windsor EV incorporates several India-specific updates to cater to local preferences.
Measuring 4,295 mm in length, the Windsor EV is slightly shorter than the ZS EV but compensates with a wider and taller stance at 1,850 mm and 1,677 mm, respectively. With a 2,700 mm wheelbase, rear passengers enjoy spacious legroom, setting it apart from other vehicles in this segment. The Windsor rides on 18-inch diamond-cut alloy wheels and features sleek design elements such as LED DRLs, a front-charging inlet, and flush door handles for a modern, streamlined look.
Premium Interiors and High-Tech Features
Inside, the MG Windsor EV offers a blend of luxury and comfort, making it a premium experience for passengers. The reclining rear seats (up to 135 degrees) with plush cushioning, a panoramic sunroof, and ambient lighting contribute to a relaxing and upscale cabin environment.
Tech-savvy buyers will appreciate the 8.8-inch driver display, a 15.6-inch infotainment screen supporting wireless Android Auto and Apple CarPlay, and Level 2 ADAS (Advanced Driver Assistance Systems). Additional high-end features include a 360-degree camera, a 9-speaker sound system, a PM2.5 air purification filter, and six airbags for enhanced safety. With a generous 600-litre boot capacity and over 80 connected features, the Windsor EV delivers on practicality and innovation.
Impressive Performance and Range
Under the hood, the Windsor EV is powered by a 134 bhp electric motor, generating 200 Nm of torque, which draws energy from a 38 kWh LFP battery pack. The EV boasts a commendable 331 km range on a single charge, making it a strong contender against popular rivals like the Tata Nexon EV, Mahindra XUV400, and the upcoming Tata Curvy EV.
Conclusion: A Game-Changer in the EV Market
With its affordable pricing, cutting-edge technology, and spacious design, the MG Windsor EV is set to redefine the electric vehicle landscape in India. Combining a low cost of ownership with a premium driving experience, the Windsor EV is poised to attract a broad spectrum of buyers looking to transition to electric mobility without compromise.
For prospective EV buyers, the Windsor EV promises to be a game-changer, offering a blend of affordability, innovation, and sustainability that’s hard to ignore.
