Ashok Leyland has launched a new Light Commercial Vehicle (LCV) dealership in Siliguri, West Bengal, strengthening its footprint in the region. Operated by Happie Trucking, the dealership features a sales facility on Eastern Bypass Road, Bhaktinagar, and a Workshop facility at Debgram, New Jalpaiguri for Service and Spares. Equipped with advanced tools and infrastructure, the facility aims to enhance the customer experience.
Product Portfolio & Customer Focus
The dealership offers a range of LCVs, including:
- BADA DOST
- DOST
- PARTNER
- MiTR
These vehicles are celebrated for their class-leading mileage, robust performance, and extensive sales and after-sales support. Ashok Leyland boasts 70% customer retention at dealer workshops even post-warranty, showcasing its commitment to exemplary service.
Strategic Importance
Mr. Viplav Shah, Head of LCV Business, highlighted:
“Eastern India is a key market for us. The overwhelming success of our ‘DOST’ and ‘BADA DOST’ range demonstrates the strength of our products and network. This new dealership aligns with our mission to enhance customer satisfaction and expand our reach in this geography.”
Expanding Network
With over 1,700 exclusive outlets, Ashok Leyland ensures authorized service centers are accessible every 75 kms on major highways, cementing its position as a leader in the commercial vehicle space. The Siliguri dealership is a step forward in offering seamless access to sales, service, and spare parts for customers in the region.
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