Ashok Leyland, a leading player in the commercial vehicle industry, has strengthened its footprint in Assam by inaugurating a new Light Commercial Vehicle (LCV) dealership in Tinsukia. This marks the company’s fourth LCV dealership in the state, further enhancing its reach to customers in the region. The new dealership, Bharat Motors, is strategically located at Loonporia Bypass, PO-Panitola, Dist.-Tinsukia, Assam-786183, and offers a comprehensive 3S (Sales, Service, and Spares) facility. Equipped with advanced tools and quick service bays, the dealership is designed to provide a seamless and superior customer experience.
Ashok Leyland’s LCV portfolio, which includes popular models such as BADA DOST, DOST, PARTNER, and MiTR, is now more accessible to customers in Assam. Speaking at the inauguration, Mr. Amandeep Singh, President – IO, LCV, Defence & PSB, Ashok Leyland Ltd., emphasized the importance of a strong network in the success of their LCV range. He remarked, “The success of our ‘DOST Range’ and the ‘BADA DOST’ can be attributed not only to the robust performance and best-in-class mileage of our vehicles but also to our extensive network reach. We are proud to maintain high service retention levels, with nearly 70% of our customers returning to dealer workshops even after the warranty period.”
The launch of this new dealership aligns with Ashok Leyland’s commitment to offering top-notch customer service and expanding its network to meet the evolving needs of LCV customers across India. The brand now has over 4 lakh LCVs in operation across the country, a testament to its growing presence in the Indian market.
With over 1,700 exclusive outlets, Ashok Leyland boasts one of the largest and fastest-growing networks in the commercial vehicle space. Its robust service network ensures that authorized service centers are available every 75 kilometers along major highways, ensuring that customers always have access to reliable service and support.
This new dealership in Tinsukia is set to further enhance Ashok Leyland’s presence in Assam, providing customers with easy access to sales, service, and spare parts, and reaffirming the company’s commitment to excellence in customer satisfaction.
