SML Isuzu, a leading commercial vehicle manufacturer from India, has taken a significant step toward international expansion by signing a Letter of Agreement (LOA) with the UAE-based Falcon Group. This partnership will establish SML Isuzu’s first dealership in Dubai, marking its entry into the UAE market and enhancing its global footprint.
The Falcon Group, renowned for its expertise in the automotive industry—especially in luxury vehicles—and its presence in sectors like oil & gas, aerospace, and hospitality across the UAE, GCC, Africa, and Europe, is set to play a key role in strengthening SML Isuzu’s dealer network in the region. This strategic alliance will help the Indian automaker tap into the growing demand for commercial vehicles in the Middle East.
The LOA was signed by Mr. Prashant Kumar, Chief General Manager of Marketing at SML Isuzu, and Mr. Feras Nabhan, Chairman of Falcon Group. The ceremony was also attended by Mr. Manoj Handoo, Head of Export Business at SML Isuzu, and Mr. Shashi Nair, Manager of Business Development at Falcon Group.
Mr. Kumar expressed confidence in the collaboration, stating that the partnership will enhance customer engagement and strengthen SML Isuzu’s presence in the UAE. He further emphasized that this milestone lays a strong foundation for long-term growth and deeper market penetration, boosting SML Isuzu’s international business strategy.
With this new venture, SML Isuzu is poised to establish a strong foothold in the UAE, leveraging the expertise of the Falcon Group to drive success in the region.
