Bridgestone Unveils ENLITEN Technology at Bharat Mobility Global EXPO 2025

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Bridgestone India created waves at the Bharat Mobility Global EXPO 2025 with its innovative ENLITEN Technology tyres. This cutting-edge technology is redefining mobility by delivering superior performance, enhanced ride comfort, and environmental sustainability. Designed to cater to both conventional and electric vehicles, ENLITEN Technology offers reduced noise, exceptional wear life, improved fuel efficiency, and a quieter, more refined driving experience. These tyres are ideal for a wide range of vehicles, including SUVs, CUVs, sedans, and hatchbacks, aligning perfectly with the future of sustainable mobility.

Revolutionizing Mobility with Sustainability and Performance

Speaking about the showcase, Rajarshi Moitra, Executive Director of Bridgestone India, stated, “Bharat Mobility Global EXPO 2025 provides an ideal platform to demonstrate how Bridgestone’s ENLITEN Technology addresses the challenges of sustainable mobility. As the industry shifts towards greener solutions, our technology delivers tangible benefits, enhancing efficiency and performance while minimizing environmental impact. At Bridgestone, we are dedicated to driving innovation that supports India’s evolving mobility ecosystem.”

The ENLITEN Technology tyres showcased at the Expo include:

  • Turanza 6i: Featuring advanced ENLITEN Technology capabilities.
  • Dueler A/T002: Engineered for versatility and durability.
  • RFT Potenza: Designed for high performance and reliability.

In addition, Bridgestone presented its Off-The-Road (OTR) tyres, built for heavy-duty applications in industrial and construction sectors, further demonstrating its commitment to comprehensive mobility solutions.

Bridgestone’s Sustainability Commitment

ENLITEN Technology underscores Bridgestone’s dedication to sustainability by reducing raw material usage and lowering carbon emissions during production and usage. These efforts align seamlessly with India’s vision for a greener, more sustainable mobility future.

Bridgestone’s Customer-Centric Approach

At its pavilion, Bridgestone is also highlighted its innovative retail and service solutions through its Bridgestone Select and Bridgestone Select+ stores. These digitally integrated stores provided an eco-friendly, seamless shopping experience, enabling customers to choose the perfect tyres for their needs using advanced digital tools. These outlets also served as one-stop shops for tyre care, offering a diverse range of tyres across various sizes alongside allied products and services.

Bridgestone has further enhanced customer satisfaction with the introduction of its 100 Km Check-Up service. This complimentary service, rolled out following the successful implementation in Japan, is available to customers after the initial fitment of Turanza 6i tyres. The check-up ensures optimal tyre performance, prolongs lifespan, and enhances ride comfort.

Pioneering a Future-Ready Retail Experience

Through its groundbreaking products and innovative retail strategies, Bridgestone India is setting new benchmarks in mobility. With a focus on sustainability, superior performance, and customer-centric services, the company is leading the way towards a future-ready, environmentally responsible mobility landscape.