CEAT Welcomes Debashish Roy as Chief Digital Transformation Officer

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In a move that underscores its commitment to digital innovation, CEAT Tyres, a leading name in the tyre manufacturing industry, has appointed Debashish Roy as its new Chief Digital Transformation Officer (CDTO), effective December 2, 2024. This strategic hire marks a pivotal step in CEAT’s journey toward embracing cutting-edge technology and enhancing customer experiences.


Steering CEAT’s Digital Future

Debashish Roy will report directly to Mr. Amit Tolani, Chief Executive of CEAT Specialty, and will spearhead initiatives aimed at revolutionizing CEAT’s digital landscape. His responsibilities will include driving customer-centric strategies, fostering technological innovation, and enhancing digital capabilities to solidify CEAT’s position as a market leader.


A Seasoned Leader in Digital Transformation

With over 15 years of experience, Debashish Roy has an impressive track record of executing large-scale digital transformation projects across industries. His expertise spans areas like innovation, data analytics, omnichannel customer experiences, and new business models, making him an ideal choice for this role.

An alumnus of IIM Mumbai with a specialization in IT & Operations, Debashish holds a Bachelor’s degree in Chemical Engineering. Throughout his career, he has led multicultural teams across India, North America, Europe, and Emerging Asia, contributing to the success of numerous Fortune 500 companies.

Before joining CEAT, Debashish served as the Director of Digital Transformation & Customer Experience at Pfizer Ltd., where he established a robust digital foundation by integrating innovative technologies and fostering customer-focused initiatives. His professional journey also includes significant roles at Abbott India, PwC US Advisory, and Cognizant Business Consulting.


Achievements and Accolades

Debashish has been recognized with multiple industry accolades, highlighting his excellence in leadership and innovation:

  • CX Leader Award (11th Global Edition, World CX Summit, 2024)
  • Leading CIO of the Year (CII CIO Excellence Awards, 2023)
  • ET CX Inspiring Leaders Award (2023)
  • Innovator’s Award (BIG CIO Show, 2022, supported by NITI Aayog)

Leadership Insights

Welcoming Debashish, Mr. Amit Tolani shared,
“We are thrilled to have Debashish join the CEAT family. His extensive experience in digital transformation and innovation aligns perfectly with our vision to enhance customer experiences through advanced technology. I am confident his strategic insights will play a crucial role in driving CEAT’s growth and reinforcing our industry leadership.”

Expressing his excitement, Debashish Roy stated,
“I am honored to be a part of CEAT at such an exciting time in its digital evolution. My goal is to leverage technology to build safer, smarter, and more sustainable solutions while empowering teams to achieve new milestones. Together, we will shape CEAT’s digital future and set new benchmarks in innovation.”


CEAT’s Vision for a Digital Revolution

With this appointment, CEAT takes a significant step toward redefining its digital transformation roadmap. Debashish Roy’s leadership is expected to accelerate the company’s efforts in creating a tech-driven, customer-first approach, paving the way for sustainable growth and market leadership in the automotive industry.

Stay tuned as CEAT embraces this transformative chapter, building a stronger, greener, and more connected future.